Over the past year, it has become distressingly apparent that a price war has reared its ugly head with regard to Solgar Nutritional Supplements and their sale on the UK internet, with many less reputable UK sites offering this exceptional premium brand with discounts of as much as 30%-35% off the manufacturers RRP.

To protect the quality and premium status of their brand, Solgar have stepped in to legislate and control the sale of its supplements via the internet in the UK before the whole market spirals out of control.

From September 2007 there will be no new Solgar re-sellers via the internet alone and all existing e-tailers will have to adhere to a strict code of practice and price control in order to stock this prestigious brand. This of course includes us at Positive Nutrition.

We have always believed that fair pricing was the way forward and so have today taken the bold step to be the first company to revert all our Solgar prices back to their manufacturer RRP. We know this will not suite everyone and there will always be those online shoppers who are not happy unless they get the absolute rock bottom price but we are afraid that as of now, those kind of deals will no longer be available from us.

Solgar are in the process of awarding its key UK e-tailers with an 'Approved Re-Seller' award. This will be given to sites that best support the brand in terms of correct pricing, product knowledge and exceptional customer support. We fully intend to be amongst the handful of UK sites gaining this prestigious marque and thus guaranteeing the availability of the Solgar brand on our site for many years to come.

We know our regular and loyal customers will understand this move and we want everyone to understand that we will do all we can to maintain our 'second to none' stance for the foreseeable future.

Thanks for your time.

The Customer Support Team
Positive Nutrition Limited
The Positive Health Shop