Natural and organic mandarin and orange flavours. 100% Natural and Safe - Free from SLS & Fluoride. Gentle on children's delicate teeth and gums. (All mild and natural ingredients to prevent damage). Removes plaque and reduces bacterial re-growth. (Natural un-processed Chalk and Myrrh). Protective, antioxidant action on gums. (Essential oils of Orange and Mandarin plus Vitamin C). No hydrocarbon or aluminium contamination. (Non-plastic tube is lined with a food-grade lacquer)

Using a small amount of toothpaste, gently brush teeth and gums morning and evening, and preferably after each meal. There is no need to rinse remaining toothpaste away - left in the mouth it will continue to have a protective action against bacterial growth.